ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

April 30, 2021

Data Driven Marketing | Insights & Strategy

Earlier this week, it was confirmed that New York State would lose a congressional seat after coming up 89 residents […]
April 23, 2021

Emotions, Trust and Changing Partnerships

In recent years, the marketing landscape has shifted from that of a sole “Agency of Record” to the decision by […]
April 16, 2021

Changing Rates | Current Trends in Higher Education

In the pandemic’s wake, a multitude of changes have come about across various verticals and industries. Higher education is one […]
April 2, 2021

Advocacy Advertising – 3 Mediums to Engage Your Audience

Raising awareness for a brand or an organization is no easy feat, even on a good day. Raising awareness for […]