ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

April 13, 2020
Reputation Management

Reputation Management | Creating a Community

Today, the Internet and social media channels have changed the way reputations spread. Any compliment, bad review or rumor can […]
April 7, 2020
Demand Planning

Demand Planning | Thoughts for the Future

Prior to the start of this new decade, many local businesses viewed 2020 as a year for continued growth. However, […]
April 6, 2020
How to work remotely, successfully.

Working Remotely? Check out These Tips for the Present, and the Future.

Even prior to Governor Cuomo signing an executive order on March 19 mandating businesses to decrease their in-office workforce by […]
April 1, 2020

Commun-ad-cation | What it is and Why Your Company Needs to Embrace it

There is no playbook to navigate marketing and advertising efforts during this unprecedented period of time. As a result, you […]