June 25, 2020

It’s All in the Mix – Earned, Owned and Paid Media

Considering the ingredients within an overall marketing recipe is key to the success of a campaign, specifically a digital campaign. […]
June 17, 2020

Hidden Gems | Promoting Your Travel Brand

As the Capital Region of NYS enters Phase 3 today, industries that were especially hard-hit, such as restaurants, can begin […]
May 28, 2020

LinkedIn Tips for Success

Over the course of the past few weeks, LinkedIn newsfeeds have been filled with excited new college graduates announcing their […]
May 20, 2020
How Strong Brands Endure the Unexpected

How Strong Brands Endure the Unexpected

By Shannon Specht The Martin Group   The COVID-19 pandemic has tested the strength of all businesses. Small businesses, in […]