Find industry insights and updates relevant to your business needs.


Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

August 15, 2022

Looking Back to Move Forward | Marketing Insights for Small Businesses

Back in May of 2021, Borrell Associates surveyed a group of small businesses in order to glean some insight into […]
August 5, 2022

Recession-Proofing Your Business. Is it Possible?

While debate over whether the U.S. has entered a recession ensues, there is little denying the fact that the latest […]
July 22, 2022

And They’re Off | Saratoga Green 2022

Targeting consumers in the right place at the right time in their purchasing process is challenging for many organizations, especially […]
July 16, 2022

7 Top-of-the-Line Marketing Solutions for Home Improvement Brands

While the under-supply of homes for sale is slowly beginning to ease across the country, inventory remains low for potential […]