ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

March 25, 2020

Get Social Again | The Responsible Way

While the State of New York is currently on “PAUSE,” many local businesses are feeling the strain of this executive […]
March 25, 2020

Commun-ad-cation | What it is and Why Your Company Needs to Embrace it

There is no playbook to navigate marketing and advertising efforts during this unprecedented period of time. As a result, you […]
March 4, 2020
email marketing tips

Email Marketing | 3 Tips to Drive Results

When it comes to email marketing, there’s quite a range in approaches and methodologies. Some are great and some are… […]
December 24, 2019

Finding and Recruiting the Passive Job Seeker

Finding quality employees can be challenging, especially in a strong economy. In September 2019, the jobless rate fell .2 percentage […]