ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

December 24, 2019

Finding and Recruiting the Passive Job Seeker

Finding quality employees can be challenging, especially in a strong economy. In September 2019, the jobless rate fell .2 percentage […]
December 24, 2019

4 Social Media Tips for Assisted Living Providers

By: Emily Bezak Are seniors using social media? The short answer is a tall yes. Adults over 65 is the […]
November 8, 2019

How to Maintain Consistent Messaging for Your Higher Education Marketing Strategy

Anyone who has worked in higher education knows how decentralized its organization can be, and how many disparate parts are […]
September 20, 2019

How Sweater Venture Achieved Record New Shopper Highs With a Year-round Times Union Print Campaign

The following case study showcases how Marketplace at the Sweater Venture, a boutique clothing and gift store in East Greenbush, […]