ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

April 2, 2021

Advocacy Advertising – 3 Mediums to Engage Your Audience

Raising awareness for a brand or an organization is no easy feat, even on a good day. Raising awareness for […]
March 26, 2021
Promoting Your Travel Brand

Promoting Your Travel Brand: 3 Ways to Get Your Business Travel-Frenzy Ready

Things are certainly looking up weather-wise in Upstate New York! The sun is shining more frequently, the birds are chirping […]
March 19, 2021

5 Marketing Strategies for Banks and Financial Institutions in 2021

For organizations in the retail sector who have been on the digital bandwagon for years now, personalized omnichannel marketing campaigns […]
March 12, 2021

Marketing Optimism | Signs of Hope One-Year Post Shutdown

As we find ourselves at the one-year anniversary of the World Health Organization’s declaration of the novel coronavirus pandemic, it […]