ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

January 22, 2021

Customer Lifetime Value as a Business Driver

For any business, regardless of industry, it’s important to remember that there are only so many hours in a day […]
January 14, 2021

Proactively Employing Platforms to Promote Brand Trust

As a result of the enormous volume of digital content available to consume on platforms too numerous to count, sensory […]
January 7, 2021

3 tips for businesses without in-house marketing teams

Throughout 2020, there was a great deal of attention placed on small businesses and their value and importance to the […]
December 17, 2020

12 Holly Jolly Strategies We Fa-la-la-la Love: Part Two

As we inch closer to the new year, we realize that it takes time and creativity to outline marketing plans […]