ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

November 8, 2019

How to Maintain Consistent Messaging for Your Higher Education Marketing Strategy

Anyone who has worked in higher education knows how decentralized its organization can be, and how many disparate parts are […]
September 20, 2019

How Sweater Venture Achieved Record New Shopper Highs With a Year-round Times Union Print Campaign

The following case study showcases how Marketplace at the Sweater Venture, a boutique clothing and gift store in East Greenbush, […]
September 20, 2019

Empire Wine’s Sales Increase 10x Through Times Union Print Promotions

Empire Wine, an Albany, NY liquor store, accelerated sales using Times Union’s powerful print portfolio. We’ll explore how Empire Wine’s […]
September 20, 2019

Nathan Littauer Hospital’s Online Applications Spike Through Times Union Campaign

In this featured case study, we’ll explore how Times Union bolstered Nathan Littauer Hospital and Nursing Home’s recruiting efforts through […]