ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

September 11, 2020

Summer in Review

The Summer of 2020 was one for the ages.  Businesses had to weather many a storm thrown their way. And […]
September 3, 2020

Storytelling Through Snapchat

Snapchat advertisements are a fantastic way for brands to connect with the modern consumer. Currently, the social media platform has […]
August 27, 2020

5 Holiday Marketing Tips to Drive Business

We know, we know. We haven’t even made it to Labor Day yet. However, for businesses, small and large alike, […]
August 20, 2020

Generating Brand Exposure

Small business owners have countless decisions to make day in and day out. For new businesses in particular and organizations […]