Times Union, part of the same company that produces Road & Track and Car and Driver, can develop a comprehensive marketing campaign that will drive customers to your dealership. We connect auto dealers, rental agencies, mechanics and body shops to a community of local vehicle owners, shoppers and enthusiasts at each stage of their car-buying journey.
Times Union boasts a dedicated automotive section running every Saturday and TUCars, our exclusive auto listings website featuring over 10K vehicles listed per day, for your dealership to promote its inventory of vehicles. These platforms are where our car buying audience turns to when they are in the market to buy a vehicle.
Digital Marketing and Advertising Services
We will work with your dealership to develop an integrated multi-channel plan that is as unique as your business. Then, we will capture the attention of qualified car buyers online at the multiple parts of their buying cycle using digital advertising and marketing solutions such as:
- Email marketing
- Paid search
- Social media
Are you standing out from your competition at the right time? Our content marketing experts, The StoryStudio, will deliver your message to your target audience through carefully crafted content. Native advertising has been a proven source of revenue for many of our automotive clients. We provide:
- Custom brand story
- Video marketing
- Targeted distribution