March 12, 2021

Marketing Optimism | Signs of Hope One-Year Post Shutdown

As we find ourselves at the one-year anniversary of the World Health Organization’s declaration of the novel coronavirus pandemic, it […]
December 10, 2020

12 Holly Jolly Strategies We Fa-la-la-la Love: Part One

We find ourselves in the home stretch of 2020. After such a challenging year, it can be daunting to look […]
October 15, 2020

Normalizing the Abnormal in Retail Marketing

“Abnormal is so common, it’s practically normal.” –Cory Doctorow   For many consumers, Amazon Prime Day and Target Deal Days […]
October 8, 2020

Shopping Traditions, Reimagined

Recently, Target announced that it is on pace for an all-time record close. Not too shabby for a year that […]