February 5, 2021

Rethinking the Metrics – Why CTRs Alone Aren’t Enough

You’ve defined your ideal audience, your company’s unique value proposition and your budget. Now it’s time to choose a medium […]
December 10, 2020

12 Holly Jolly Strategies We Fa-la-la-la Love: Part One

We find ourselves in the home stretch of 2020. After such a challenging year, it can be daunting to look […]
November 19, 2020

How Audience Insights Can Impact Ad Placements

As consumers are utilizing multiple channels in their path to purchase, brands must look closely at the platforms on which […]
October 1, 2020

The Value in Shopping Local

We’ve made it to the spookiest time of the year and for some businesses, the most frightening aspect may be […]