ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

August 20, 2021

High School Sports | Bringing Communities Together

Next week marks the start of the fall high school sports season for many schools in New York State. According […]
August 6, 2021

Measuring ROI: Proving Value in the Arts & Entertainment Space

As we have made our way through Summer 2021, we have been fortunate to have seen a return of the […]
July 30, 2021

How To: Amplify Your Email Marketing Strategy

Many small businesses have climbed aboard the video marketing train – and for good reason! Video marketing is an engaging […]
July 23, 2021

Marketing Automation: Creating an Efficient Strategy

For many small and medium sized businesses, building out and managing all aspects of a marketing campaign is a challenging […]