Find industry insights and updates relevant to your business needs.


Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

February 4, 2022

Redefining the Role of the CMO

It’s generally considered one of the best – and most emotional – commercials of all-time. All it takes is two […]
January 28, 2022

5 Travel Marketing Tips to Keep Your Brand Toasty Warm

If you reside in Upstate New York and you’re anything like us, you may be dreaming of warmer days and […]
January 14, 2022

Driving Change Through Local Partnerships

Raising awareness for a political or advocacy issue can be achieved through a wide variety of marketing strategies. By definition, advocacy […]
January 7, 2022

New Year, New You, New Prospects

Happy New Year to all! As we kick off 2022, new year’s resolutions are flying around for many of us. […]