ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

July 23, 2020

The Revitalization of News Sources

Print is still relevant. Allow us to say that again. Print is still relevant. A couple of weeks ago, we […]
July 16, 2020

Pre-Roll Video Advertising | The Frontrunner in Video Marketing

According to a study conducted by Microsoft, the average adult attention span is roughly 8 seconds. That’s a substantial decrease […]
July 9, 2020

Bridging the Trust Gap

During a time when there is such a high volume of content available to consume on platforms too numerous to […]
July 2, 2020

3 Recruitment Marketing Strategies to Implement Today

In June 2020, the number of private sector jobs in New York State increased over the month by 296,400, or […]