ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

July 9, 2021

6 Elements of a Website Maintenance Plan

When building out an omni-channel marketing campaign, one of the most crucial pieces of the puzzle to keep customer communication […]
June 25, 2021

A Look to the Future

Through the challenges of 2020, many businesses focused solely on retaining customers. This year, retention remains a vital business element […]
June 18, 2021

On Your Mark, Get Set, Advertise

A couple of days ago, New York State lifted most coronavirus restrictions. As 70% of adults have had at least […]
June 4, 2021

Reinventing Business as Usual in the Auto Industry

Last week, we talked about ways to market your organization when business is booming. One sector that has seen success […]