ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

December 17, 2020

12 Holly Jolly Strategies We Fa-la-la-la Love: Part Two

As we inch closer to the new year, we realize that it takes time and creativity to outline marketing plans […]
December 10, 2020

12 Holly Jolly Strategies We Fa-la-la-la Love: Part One

We find ourselves in the home stretch of 2020. After such a challenging year, it can be daunting to look […]
December 3, 2020

Sleigh Your Holiday Revenue Goals With These 3 Tips

As Black Friday, Cyber Monday and Small Business Saturday are now behind us, ensuring that your in-house marketing strategy is […]
November 19, 2020

How Audience Insights Can Impact Ad Placements

As consumers are utilizing multiple channels in their path to purchase, brands must look closely at the platforms on which […]