ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

July 30, 2020

Who We Are & How We Do It | Paula Haskell, Strategic Account Executive

How did you get your start in the industry/how did you become a specialist in education marketing? Paula: My first […]
July 30, 2020

Education Optimization | Pivoting to Take the Pandemic in Stride

We find ourselves firmly planted in a time in which organizations are rethinking their brand positioning and modifying their approach […]
July 23, 2020

The Revitalization of News Sources

Print is still relevant. Allow us to say that again. Print is still relevant. A couple of weeks ago, we […]
July 16, 2020

Pre-Roll Video Advertising | The Frontrunner in Video Marketing

According to a study conducted by Microsoft, the average adult attention span is roughly 8 seconds. That’s a substantial decrease […]