ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

June 25, 2020

It’s All in the Mix – Earned, Owned and Paid Media

Considering the ingredients within an overall marketing recipe is key to the success of a campaign, specifically a digital campaign. […]
June 23, 2020

LocalMaxx Marketing Workshop

When: TUESDAY, JUNE 23, 2020 Agenda: 9:00a: Marketing Solutions 9:25a: Hear from Hearst and Times Union clients about success stories […]
June 17, 2020

Hidden Gems | Promoting Your Travel Brand

As the Capital Region of NYS enters Phase 3 today, industries that were especially hard-hit, such as restaurants, can begin […]
June 10, 2020

New Work-From-Home Guidelines Could Mean Some New Neighbors

A few days ago, Governor Cuomo marked 100 days since the first confirmed case of COVID-19 in New York State. […]