ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

May 28, 2020

LinkedIn Tips for Success

Over the course of the past few weeks, LinkedIn newsfeeds have been filled with excited new college graduates announcing their […]
May 20, 2020
How Strong Brands Endure the Unexpected

How Strong Brands Endure the Unexpected

By Shannon Specht The Martin Group   The COVID-19 pandemic has tested the strength of all businesses. Small businesses, in […]
May 6, 2020

The Power of Sweepstakes

In a digital world, promotional marketing in the form of a sweepstake is often an effective way to grow brand […]
April 28, 2020

Reopen and Recruit – The Simultaneous Need

As of April 25, the New York Department of Labor has distributed $2.2B in unemployment benefits since the start of […]