ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

December 10, 2021

Marketing Essentials for Your Company’s Holiday List: Part Two

As we inch closer to the new year, we realize that it takes time and creativity to outline marketing plans […]
December 3, 2021

Marketing Essentials for Your Company’s Holiday List: Part One

While there have been numerous shiny new marketing objects and strategies deployed this year, leveraging channels that have proven successful […]
November 12, 2021

The Holiday Shopping Season | Is your business ready?

Last year’s holiday shopping season was a bit unpredictable, to say the least. Retailers did their best to communicate business […]
November 5, 2021

Shopping Local | The Past + The Future

If you’ve visited a chain grocery store recently and had trouble finding items on your shopping list, you are certainly […]