Find industry insights and updates relevant to your business needs.


Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

July 1, 2022

Combatting “The Great Resignation” with Better EVPs

A few months ago, we talked about the changes occurring across the workforce landscape and the ways in which “The […]
June 10, 2022

3 Ways to Market Your Senior Living Community Through Storytelling

When you start exploring the idea of using storytelling to market your senior living community, there are a few key […]
June 3, 2022

5 Tips to Successfully Market Your Local Concert or Festival

After the highs and lows of the past couple of years within the arts and entertainment space, entertainment venues, organizations […]
May 27, 2022

Effectively Connecting with the Modern Consumer

When the pandemic hit more than two years ago, there was a significant change in consumer behavior. While some of […]