Find industry insights and updates relevant to your business needs.


Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

April 8, 2022

OTT Advertising Benefits | Reaching Cord Cutters in 2022

In an environment where people are surfing the web, watching television and perusing social media on three different devices at […]
April 1, 2022

Quick Tips: Employer Branding Strategies to Attract Top Talent

For many organizations, attracting top talent goes beyond what HR departments and hiring managers can do on their own. While […]
March 18, 2022

The Changing Landscape of the Workforce

As we find ourselves more than two years into the COVID-19 pandemic, a great deal has changed about not only […]
February 18, 2022

Partnering a Growth Marketing Mindset with Growth Hacking Techniques

Lately, there have been some chuckle-worthy memes circulating that lay claim to the fact that growth marketers are marketers who […]