ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

February 26, 2021

Facebook Advertising within the Modern Consumer Journey

Connecting with consumers in a digital work is hard work. And as consumers are utilizing multiple channels in their path […]
February 18, 2021

Proactively Engaging With Your Community

During challenging times, there is often increased pressure on marketing departments to show results that have led to positive organizational […]
February 12, 2021

Creating an Irresistible Local Brand

As we find ourselves just a couple of days away from February 14, it is a great reminder to share […]
February 5, 2021

Rethinking the Metrics – Why CTRs Alone Aren’t Enough

You’ve defined your ideal audience, your company’s unique value proposition and your budget. Now it’s time to choose a medium […]