ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

September 3, 2020

Storytelling Through Snapchat

Snapchat advertisements are a fantastic way for brands to connect with the modern consumer. Currently, the social media platform has […]
August 27, 2020

5 Holiday Marketing Tips to Drive Business

We know, we know. We haven’t even made it to Labor Day yet. However, for businesses, small and large alike, […]
August 20, 2020

Generating Brand Exposure

Small business owners have countless decisions to make day in and day out. For new businesses in particular and organizations […]
August 13, 2020

A Recruiter’s Toolbox

The time has come to talk of many (recruitment) things. First and foremost, it is time to speak about the […]