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And They’re Off | Saratoga Green 2022

Targeting consumers in the right place at the right time in their purchasing process is challenging for many organizations, especially as consumers now use a variety of channels and devices for research and planning purposes. As we find ourselves in an “experience economy,” it is now more important than ever to break through the noise and provide customers with the opportunity to engage with your brand.


Throughout the year, the Times Union helps connect businesses of all sizes and types with spend-ready consumers and influential business executives to drive sales and grow market share. We offer turnkey programs leveraging our influential audience and the power of our editorial content to generate awareness and leads for our partners.


It’s through our signature publications, special sections, industry events and strategic local partnerships that we are able to bring connections to life. From engaging spotlights on local businesses during the holiday shopping season like ShopLocal to highly targeted sections for a Senior Living audience to our quarterly coverage of all things business through Upstate Business, our special content features are some of the most eagerly anticipated work we do at the Times Union.


These special content features occur throughout the year and are a way for brands to align themselves with a particular audience, message, or story in an impactful and memorable way. Developing a comprehensive branding program to drive results with a suite of traditional and digital solutions is key to reach consumers in unique, novel and authentic ways.


While there are many facets of print advertising, specialty sections and publications tap into the interests of specific audiences and demographics. Providing valuable and interesting content via tangible, eye-catching marketing collateral is a fantastic opportunity for a multitude of organizations.


The Times Union’s Saratoga Green publication is one such special section that is now in full swing for the 2022 summer season! Check out specific details below.


Saratoga Green


And they’re off in Saratoga!


Saratoga Green will focus on the summer place to be – Saratoga Springs and the Saratoga Race Course. From racing tips to nightlife highlights, it will be filled with ways to enjoy the entire racing season. The publication will feature daily picks from the area’s best handicappers, a special betting guide – great for both seasoned and novice horse racing fans. Plus, it will be perfect for planning a day at the track and around town.


Saratoga Green is the most popular newspaper special section sold at the Saratoga Race Course. The audience includes nearly 7,000 people headed directly into the track each day. This makes it the largest newspaper product purchased for the 41 days of racing.


With an advertisement in Saratoga Green, reach more than 187,000 Capital Region adults who live, work or play in Saratoga County. In addition, according to Nielsen market data, of the roughly 78,000 Capital Region residents who have visited the Saratoga Race Course within the past three years, 90% are Times Union readers. By advertising in Saratoga Green, you are reaching an audience invested in the Capital Region.


Wrap Up


Interested in partnering with us to connect with Capital Region residents and visitors in an innovative and compelling way?


Contact our team today to learn more about Saratoga Green sponsorship opportunities as well as additional special content sections throughout the year that align with your organization’s message!



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