ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

October 15, 2021

The Value in Recognition

For employers, creating a warm, welcoming brand allows doors to be opened. Doors to new employees, but also doors to […]
October 8, 2021

The Importance of Utilizing Diverse Marketing Channels

On Monday, Facebook was down between the hours of 11:30 AM and 7:00 PM EDT. As a result of this […]
September 24, 2021

3 Tips to Kickstart Your Holiday Marketing Efforts

This week saw the first day of Fall. Although the holiday season remains a number of weeks away, the autumnal […]
September 17, 2021

Engaging Candidates with Effective Employer Branding

First coined in 2019 by Anthony Klotz, the term “Great Resignation” was once used to merely predict the high volume […]