ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

July 30, 2021

How To: Amplify Your Email Marketing Strategy

Many small businesses have climbed aboard the video marketing train – and for good reason! Video marketing is an engaging […]
July 23, 2021

Marketing Automation: Creating an Efficient Strategy

For many small and medium sized businesses, building out and managing all aspects of a marketing campaign is a challenging […]
July 9, 2021

6 Elements of a Website Maintenance Plan

When building out an omni-channel marketing campaign, one of the most crucial pieces of the puzzle to keep customer communication […]
June 25, 2021

A Look to the Future

Through the challenges of 2020, many businesses focused solely on retaining customers. This year, retention remains a vital business element […]