ALBANY TIMES UNION BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to Albany Times Union's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, this blog is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

February 5, 2021

Rethinking the Metrics – Why CTRs Alone Aren’t Enough

You’ve defined your ideal audience, your company’s unique value proposition and your budget. Now it’s time to choose a medium […]
January 29, 2021

3 Strategies to Gain Traction in a Competitive Real Estate Market

As 2020 drew to a close, the real estate market in the Capital Region continued to remain strong. Now, as […]
January 22, 2021

Customer Lifetime Value as a Business Driver

For any business, regardless of industry, it’s important to remember that there are only so many hours in a day […]
January 14, 2021

Proactively Employing Platforms to Promote Brand Trust

As a result of the enormous volume of digital content available to consume on platforms too numerous to count, sensory […]