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While the State of New York is currently on “PAUSE,” many local businesses are feeling the strain of this executive order. The restaurant industry specifically is facing difficult times as social distancing rules have limited their services to take-out and delivery. While some local restaurants had a tried-and-true take-out and delivery process prior to the COVID-19 pandemic, many did not. As such, countless business owners saw no other option than to close their doors for the foreseeable future. Walking down main streets in the Capital Region, it’s hard to miss closure signs on front doors and not feel a pang of sadness.
However, on the flip side, it’s equally difficult to miss the rainbows drawn in chalk on just about every other sidewalk block. If nothing else, the splashes of color from the 518 Rainbow Hunt are reminders to remain positive in this uncertain time. This social movement, of sorts, also fosters a sense of community and allows us to “get social again”, but in a different sense of the word.
Devising new ways to connect with businesses and consumers alike during this challenging period of time is critical. If you have a new idea, or hear about a new communication tactic, try it out. Start your own social movement like the #518RainbowHunt, and maybe Europe will follow in our footsteps this time!
Having been in business for more than 160 years, The Times Union is confident in its ability to provide expert level help to businesses as a trusted advertising partner. Does your business need help remaining social during these challenging times? Through our parent company, Hearst, and our four other sister agencies around the United States, we offer the individual attention of a startup with the resources of a large corporation. Check out our social media resources as well as our reputation management recources. If you have any questions about the Times Union Media Group or the Hearst Digital Agency and what we do, please do not hesitate to reach out to us.