HEARST CONNECTICUT BLOG

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marketing

February 26, 2021

Facebook Advertising within the Modern Consumer Journey

Connecting with consumers in a digital work is hard work. And as consumers are utilizing multiple channels in their path […]
February 18, 2021

Proactively Engaging With Your Community

During challenging times, there is often increased pressure on marketing departments to show results that have led to positive organizational […]
February 12, 2021

Creating an Irresistible Local Brand

As we find ourselves just a couple of days away from February 14, it is a great reminder to share […]
February 5, 2021

Rethinking the Metrics – Why CTRs Alone Aren’t Enough

You’ve defined your ideal audience, your company’s unique value proposition and your budget. Now it’s time to choose a medium […]