Thank you for reaching out to the Times Union Media Group. We’ll get back to you within one business day. In the meantime, below you’ll find an overview of our process. We look forward to working with you soon.

Process Overview

1. Discovery Meeting
We’ll meet with your team to discuss your objectives at length, defining goals and an overall vision for your campaigns.
2. Research and Audit
Through competitive analysis, industry benchmarks, consumer reports, and user trends, we’ll find out who, what and where your audience is. We’ll also deep dive into what you’re currently doing with a full SWOT analysis.
3. Planning and Strategy
This is mapping out the “how.” We’ll figure out which platforms and services will allow us to best reach your goals.
4. Implementation
With our research and strategy in place, we’ll create and launch your campaign!
5. Monitor and Optimize
We don’t believe in a cookie-cutter approach that’s just “set it and forget it.” After we launch the campaign, we’ll continue to monitor and optimize the performance.
6. Analysis and Insights
After each campaign, we will create and send a full report detailing the performance and provide actionable insights.