THE CAPITAL REGION'S PREFERRED SOURCE FOR REAL ESTATE ADVERTISING

Real Estate

We help you reach highly engaged users, ready to buy, both in print and online.

The Times Union Media Group offers our real estate partners integrated marketing solutions that promote their brand while generating engagement with targeted consumers. Our approach of blending custom content and targeted media will showcase you and your property listings in an organic way throughout timesunion.com and the Times Union newspaper.

We work with you on creating deeper brand awareness while strategically and efficiently leveraging your business across key opportunities to drive potential buyers to your featured properties.

From highly effective social media campaigns specifically designed for the real estate industry, to our self-service suite of tools, we can address your needs and get your open listings in front of an audience of Capital REgion residents, looking for their next home.

Our Times Union audience is:

24% more likely to have viewed real estate listings online in the past 30 days than Capital Region residents overall.
9% more likely to have used a real estate agent in the past 12 months than Capital Region residents overall.

Source: Scarborough Research, R2 2020

Our platforms are the go-to resources for news and lifestyle content in the Capital Region and beyond, delivering your ads to an affluent, educated audience.

Capital Region Buyers Are Waiting For You

The user-friendly design of timesunion.com/homes features powerful online tools that introduce your homes and neighborhoods to more readers ready to buy. We let visitors tour your listed homes without ever leaving their desks. They can research neighborhoods, calculate their mortgages and meet you as educated buyers who are ready to move. Plus, timesunion.com reaches a quality audience — college-educated consumers who want to buy a home within the next 12 months.

Where the Capital Region Home Buying Starts

Every Sunday, potential home buyers and real estate professionals depend on the Times Union’s Real Estate section for its focus on finding a home in the Capital Region, financing and negotiating a purchase, as well as the conveniently sized Open Homes tabloid, providing comprehensive local listings.

Custom Marketing Campaigns

Need something a little out of the box or custom tailored to very specific needs? From custom responsive website design to integrated paid search campaigns, we can together help build the right campaign to help achieve your business goals.

Susan Lynch Smith

Strategic Real Estate Account Executive

Email: slynchsmith@timesunion.com

Phone: 518.225.2024

Bio: Susan Lynch Smith has a proven track record for performance that is driven by her exceptional strategic thinking abilities. A Skidmore College graduate, Susan has over 28 years of experience in business development - nine of those years spent in the real estate sector as a successful salesperson. She has accrued extensive knowledge in the real estate advertising realm through past industry endeavors and through her 9+ years at the Times Union. This expertise has helped her clients achieve success at scale through innovative campaigns. Her exceptional communication skills and event management skills have resulted in her ability to foster growth in both traditional and nontraditional manners for our partners. Plus, Sue's passion for art and photography allows her to craft advertising campaigns that allow real estate businesses to stand out from the crowd.